A Franchise Model Built for Growth
Your opportunity to become an owner of something bigger.
Bobbles & Lace brings together the independence of business ownership with the support of an established, women-led fashion brand. Our franchise model is designed to give owners the tools, resources, and guidance to build their business while becoming part of a growing national community.
From buying and merchandising to marketing, operations, and employee education, our corporate team works closely with franchise partners at every stage of ownership.
Why Franchise with Bobbles & Lace?
Bring your own personality, ideas, and local expertise to your store. Every B&L location has its own identity while remaining part of a recognizable national brand.
Join a community of ambitious, like-minded owners who collaborate, share ideas, and celebrate each other's successes. You're building your own business while being part of a much larger team.
For owners looking to expand, B&L offers the opportunity to grow into multiple markets and build a business that evolves alongside your ambitions.
Your Built-In Support System
About
In 2022, Bobbles & Lace began offering franchise opportunities, opening the door for select entrepreneurs across the country to partner with the brand. Prior to franchising, founder Lindsay Rando personally owned and operated all eight storefronts, building Bobbles & Lace into the experience-driven brand it is today. With this expansion, Lindsay is intentionally and thoughtfully extending the opportunity for independent owners to bring the Bobbles & Lace experience to new communities.
Through franchising, Lindsay is sharing the proven strategies, operational expertise, and brand vision she developed while growing Bobbles & Lace. Franchise partners receive comprehensive support designed to set them up for long-term success, including operational systems, merchandising and styling strategies, marketing resources, and ongoing training and mentorship.
The Bobbles & Lace franchise model is built to expand the brand’s presence nationwide while cultivating a strong, collaborative community of passionate business owners. It also creates a unique opportunity for women seeking a career path that blends creativity, flexibility, leadership, and financial growth.
Through this partnership model, Lindsay’s goal is to empower entrepreneurs with the confidence, tools, and support needed to successfully own and operate their own boutique while delivering the signature Bobbles & Lace styling experience in their local markets.
Where It All Started
Bobbles & Lace first opened its doors in April 2008 in Marblehead, Massachusetts. Founder Lindsay Rando’s vision was inspired by her early success selling fashion from a small cart on the sidewalks of Los Angeles. What began as a grassroots hustle quickly evolved into something bigger. Determined to bring her vision to life, Lindsay partnered with her aunt to combine businesses inside an existing boutique, laying the foundation for what would become Bobbles & Lace.
While her aunt has since retired, Lindsay continued to grow the concept, expanding Bobbles & Lace into a recognized, experience driven retail brand with eight corporate storefronts throughout the Northeast, spanning from Portland, Maine to Westport, Connecticut.
In 2022, Lindsay introduced the Bobbles & Lace franchise opportunity, allowing passionate entrepreneurs to bring the brand to new communities. Since launching the franchise model, Bobbles & Lace has grown to 19 franchise locations, with continued expansion planned in key markets across the country.
Bobbles & Lace focuses on three essential pillars of women’s fashion: clothing, shoes, and accessories. Each collection is curated to balance the everyday wardrobe needs of the modern woman with standout pieces that inspire confidence and individuality. Attention to detail is at the heart of the brand, with thoughtfully selected assortments designed to create a personalized styling experience for every guest.
While each Bobbles & Lace store maintains its own unique aesthetic, localized inventory, and community presence, every location is unified by the brand’s signature styling approach, elevated client experience, and recognizable Bobbles & Lace identity.
Why Owners Choose Bobbles & Lace
Choosing Bobbles & Lace was an easy decision for us. We deeply value and believe in the mission, and we love being part of a women-led brand. The level of support the corporate team provides in every aspect of the business, from buying and marketing to employee education, means we never feel like we're starting from scratch or figuring things out alone. Without that support, we wouldn't have been able to grow from one store to four and continue expanding as multi-unit franchise owners. Being able to represent the brand and bring its mission to different communities across Florida is what I enjoy most. It's truly an honor to be trusted to grow Bobbles & Lace in my home state!
Opening Bobbles & Lace Saratoga back in 2023 was truly the best decision I’ve ever made! Being a part of the B&L family and collaborating with our amazing franchise support team has allowed me to grow and be part of something so special. My favorite part of this journey has been the incredible transformation and the community we’ve built. I’ve learned so much about what it means to be an entrepreneur, to represent a brand I genuinely love, and to work with people who inspire me daily.
Being part of Bobbles & Lace has been such a rewarding experience, both personally and professionally. Having started on the corporate side of the business and grown into owning two locations, I've had the opportunity to see firsthand what makes this brand so special. One of the things I value most is the support, guidance and resources that come with being part of a franchise, while still having the freedom to make each location my own. What I love most is the opportunity to build incredible teams, connect with our communities, and create an experience that makes women feel confident and beautiful.
What It Means to Franchise With Us
Comprehensive Training
Our dual-phase training program equips franchise partners with the knowledge and tools to successfully run a Bobbles & Lace boutique.
Operational & Marketing Support
Receive ongoing operational and marketing support with training, merchandising, pricing guidance, product ordering, and growth resources.
Purchasing
We negotiate vendor pricing and quantity discounts, helping franchise partners reduce costs on inventory and essential business supplies.
Ongoing Research and Development
Through ongoing research and innovation, we continuously improve our systems and strategies to help franchise partners succeed.
Frequently Asked Questions
The estimated total startup investment ranges from approximately $160,000 to $300,000, depending on location, buildout requirements, and inventory needs. The initial franchise fee is $50,000. Detailed investment information is provided in our Franchise Disclosure Document (FDD).
The timeline varies depending on location approval, lease negotiations, construction, and store preparation. Our franchise team works closely with you throughout the process, from your initial discovery call to opening day.
Our corporate team works closely with owners across buying, merchandising, marketing, operations, employee education, and business strategy. From preparing to open your first store to navigating daily operations, you'll have access to an experienced team and ongoing resources.
Franchise owners purchase inventory through B&L's curated ordering system. Our buying team provides guidance on seasonal assortments, core products, and inventory planning while working with owners to select styles that reflect their local clientele.
We provide comprehensive onboarding covering store operations, styling, merchandising, client experience, and leadership. Education continues beyond opening through ongoing training, resources, and development opportunities for owners and their teams.
Yes! Several of our franchise partners own multiple B&L locations. For owners interested in expanding, we offer opportunities to explore additional markets and grow their business within the brand, subject to approval.
At B&L, you're building your own business without building it alone. Our model combines the independence of ownership with the resources of an established, women-led fashion brand. Beyond corporate support, you're joining a collaborative community of owners who share ideas, celebrate successes, and grow together.
Current Bobbles & Lace Locations
Expansion Markets
We're actively seeking franchise partners in some of the country's most exciting retail markets.
With 27 Bobbles & Lace boutiques across the country, we're continuing to look for opportunities to grow in communities that align with our brand. While we're always open to exploring new locations, we're currently most interested in expanding into San Diego, The Hamptons, Georgetown, Austin, Marin County, and New Jersey.
Think your market is a perfect fit? We'd love to hear from you.
